Brexit was originally scheduled for 29 March last year but was repeatedly delayed when MPs rejected a previous withdrawal agreement reached by the EU and former Prime Minister Theresa May.
Mr Johnson was able to get his own deal through Parliament after winning December’s general election with a House of Commons majority of 80, on a pledge to “get Brexit done”.
This brought to an end more than three years of political wrangling, following the referendum of 2016, in which 52% of voters backed leaving the EU.
Michel Barnier, the EU’s chief negotiator, told the BBC his thoughts today were with “the millions of British citizens who are sad, as we are sad”.
“We will remain friends, allies and partners,” he added. “We have to rebuild. I think we are stronger together.”
Mr Barnier said he had been seeking to understand Brexit, and that he believed it showed the EU needed to listen to the people of Europe more closely.
‘Moment of change’
To mark Brexit, Mr Johnson will hold a cabinet meeting in Sunderland – the city that was the first to back Brexit when results were announced after the 2016 referendum – on Friday morning.
The prime minister – who led the 2016 campaign to get the UK out of the EU – will attempt to strike an optimistic, non-triumphalist note in his speech, stressing the need to bring all sides together.
“The most important thing to say tonight is that this is not an end but a beginning,” he will say.
“This is the moment when the dawn breaks and the curtain goes up on a new act. It is a moment of real national renewal and change.”
In his address, filmed in Downing Street, Mr Johnson will also say: “This is the dawn of a new era in which we no longer accept that your life chances – your family’s life chances – should depend on which part of the country you grow up in.
“This is the moment when we begin to unite and level up.”
Supporters of the EU are expected to take part in a procession through Whitehall at 15:00 GMT to “bid a fond farewell” to the union.
Later, Brexiteers will gather in Parliament Square for a celebration, and a clock counting down to the moment the UK leaves the EU will be projected on to Downing Street.
Buildings along Whitehall will be lit up and Union flags will be flown from all the poles in Parliament Square.
A new commemorative 50p coin will also come into circulation to mark the UK’s withdrawal.
However, Big Ben will not chime at 23:00 GMT due to ongoing renovation works – despite a fundraising effort led by Conservative MP Mark Francois.
European Commission President Ursula von der Leyen paid tribute to the British citizens who had “contributed to the European Union and made it stronger”.
“It is the story of old friends and new beginnings now,” she said. “Therefore it is an emotional day, but I’m looking forward to the next stage.”
Upcoming negotiations would be “fair” but each side would fight for its interests, she added.
In Brussels, the UK flag will be removed from the EU institutions, with one Union flag expected to be consigned to a museum.
The city’s Grande Place was illuminated in red, white and blue on Thursday, in what organisers called a tribute to the ongoing friendship between the UK and EU countries.
In Scotland, which voted to stay in the EU in the 2016 referendum, candlelit vigils are planned.
The Leave a Light On gatherings are taking place in Aberdeen, Dundee, Glasgow, and Stirling, among other locations, and participants intend to send a message to the EU to keep open a place for Scotland.
And in a speech in Edinburgh later, Scottish First Minister Nicola Sturgeon is expected to say Scotland has been “taken out of the European Union against the wishes of the overwhelming majority of people in Scotland”.
She will argue that Scotland has “the prospect of a brighter, better future as an equal, independent European nation”.
Ahead of the historic moment, Mr Corbyn, who is due to stand down as Labour leader in April, said the UK was “at a crossroads”.
“Britain’s place in the world will change – the question is what direction we now take,” he said.
“We can build a truly internationalist, diverse and outward-looking Britain. Or we can turn inwards, and trade our principles, rights and standards to secure hastily arranged, one-sided, race-to-the-bottom trade deals with Donald Trump and others.”
He promised Labour would “hold the government to account every step of the way: to ensure jobs and living standards, rights at work, and consumer and environmental standards are protected as part of whatever is negotiated with the EU, the US or any other country”.
Liberal Democrat acting leader Sir Ed Davey vowed his pro-EU party would “never stop fighting” to have the “closest possible relationship” with Europe.
He said it would be on a “damage-limitation exercise to stop a hard Brexit hurting British people”.
Cabinet minister Michael Gove told BBC Breakfast he was “relieved” that “three-and-a-half years of parliamentary wrangling is over” and “delighted” that Brexit was “at last coming to pass”. He added that it restored faith in parliamentary democracy.
The US government has advised against all travel to China due to the threat posed by the coronavirus outbreak, raising its alert to the highest level.
The state department’s “do not travel” warning, issued for extremely dangerous cases, was announced after the World Health Organization (WHO) declared the outbreak a global emergency.
Those in China were urged to “consider departing using commercial means”.
At least 213 people have died in China, with almost 10,000 cases of the virus.
There have been 98 cases in 18 other countries, according to the WHO, but no deaths. Most international cases are in people who had been to the Chinese city of Wuhan, where the outbreak began.
In its updated advisory, the state department said it had “requested that all non-essential US government personnel defer travel to China”. Last week, it ordered all non-emergency personnel and their family members to leave Wuhan.
This alert is the highest of the four-level warning system. The previous advisory had told people only to “reconsider” travel to China.
Earlier on Thursday, health officials in Chicago reported the first case of human-to-human transmission of the virus in the United States. The discovery marked the second report of the virus in Illinois and the sixth confirmed case in the US.
The new patient, a 60-year-old male, apparently contracted the virus from his spouse, a Chicago woman who carried the infection back from Wuhan, the US Centers for Disease Control and Prevention (CDC).
The man had “some underlying medical conditions” but was in good condition, officials said. His wife, who had been caring for her father in Wuhan earlier this month, was also stable but remained in isolation at a local hospital.
Officials were also monitoring 165 patients across the US for possible infections but CDC director Dr Robert Redfield cautioned the public to remain calm. “Our assessment remains that the immediate risk to the American public is low,” he said.
The American Airlines pilots’ union said it was suing the airline in an attempt to stop flights between the US and China. In a statement, the union said it had instructed members to turn down requests to fly to China.
Speaking in Geneva, WHO chief Tedros Adhanom Ghebreyesus said the global emergency declaration was made because of concerns that the virus could spread to countries with weaker health systems.
He praised the “extraordinary measures” Chinese authorities had taken, and said there was no reason to limit trade or travel to China. “Let me be clear, this declaration is not a vote of no confidence in China,” he said.
A number of countries have implemented evacuation and quarantine plans for nationals wanting to return from China, and Russia closed its 4,300km (2,670-mile) far-eastern border with China.
The new coronavirus has been declared a global emergency by the World Health Organization, as the outbreak continues to spread outside China.
“The main reason for this declaration is not what is happening in China but what is happening in other countries,” said WHO chief Tedros Adhanom Ghebreyesus.
The concern is that it could spread to countries with weaker health systems.
Meanwhile, the US has told its citizens not to travel to China.
The state department issued a level four warning – having previously urged Americans to “reconsider” travel to China – and said any citizens in China “should consider departing using commercial means”.
China has said it will send charter plans to bring back Hubei province residents who are overseas “as soon as possible”.
A foreign ministry spokesman said this was because of the “practical difficulties” Chinese citizens have faced abroad. Hubei is where the virus emerged.
At least 213 people in the China have died from the virus, mostly in Hubei, with almost 10,000 cases nationally.
The US Commerce Secretary, Wilbur Ross, has said the outbreak could “accelerate the return of jobs to North America”.
Preparing other countries
What happens if this virus finds its way into a country that cannot cope?
Many low- and middle-income countries simply lack the tools to spot or contain it. The fear is it could spread uncontrollably and that it may go unnoticed for some time.
Remember this is a disease which emerged only last month – and yet there are already almost 10,000 confirmed cases in China.
The 2014 Ebola outbreak in West Africa – the largest in human history – showed how easily poorer countries can be overwhelmed by such outbreaks.
And if novel coronavirus gets a significant foothold in such places, then it would be incredibly difficult to contain.
We are not at that stage yet – 99% of cases are in China and the WHO is convinced the country can control the outbreak there.
But declaring a global emergency allows the WHO to support lower- and middle-income countries to strengthen their disease surveillance – and prepare them for cases.
How unusual is this declaration?
The WHO declares a Public Health Emergency of International Concern when there is “an extraordinary event which is determined… to constitute a public health risk to other states through the international spread of disease”.
It has previously declared five global public health emergencies:
Swine flu, 2009 –The H1N1 virus spread across the world in 2009, killing more than 200,000 people
Polio, 2014 – Although closer than ever to eradication in 2012, polio numbers rose in 2013
Zika, 2016 – The WHO declared Zika a public health emergency in 2016 after the disease spread rapidly through the Americas
Ebola, 2014 and 2019 – The first emergency over the virus lasted from August 2014 to March 2016 as almost 30,000 people were infected and more than 11,000 died in West Africa. A second emergency was declared last year as an outbreak spread in DR Congo
How is China handling the outbreak?
A confirmed case in Tibet means the virus has reached every region in mainland China. According to the country’s National Health Commission, 9,692 cases have tested positive.
The central province of Hubei, where nearly all deaths have occurred, is in a state of lockdown. The province of 60 million people is home to Wuhan, the heart of the outbreak.
The city has effectively been sealed off and China has put numerous transport restrictions in place to curb the spread of the virus.
People who have been in Hubei are also being told to work from home until it is considered safe for them to return.
The virus is affecting China’s economy, the world’s second-largest, with a growing number of countries advising their citizens to avoid all non-essential travel to the country.
How is the world responding?
Voluntary evacuations of hundreds of foreign nationals from Wuhan are under way.
The UK, Australia, South Korea, Singapore and New Zealand are expected to quarantine all evacuees for two weeks to monitor them for symptoms and avoid contagion.
There is a name that resonates with American football fans across generations. When Kansas City Chiefs and San Francisco 49ers meet in the Super Bowl on Sunday, the very prize on offer carries it.
The Vince Lombardi Trophy.
Lombardi was a five-time National Football League-winning coach, an icon of the game who is still celebrated half a century on from his death, as the NFL’s 100th season comes to a close.
His legend speaks of a man who inspired players through fear, iron discipline, and confrontational coaching techniques. A leader who took a no-hope Green Bay Packers team and won five titles in seven years between 1961 and 1967.
But beneath the steely exterior of his success are deeper achievements that carry Lombardi’s legacy beyond sport, in battling discrimination, championing equality and breaking down racial barriers.
Maybe Lombardi was always destined to teach.
Born in 1913 New York, the son of an Italian meatpacker who studied for the priesthood in his teens, as a young man Lombardi bounced between career paths. Law school and the world of finance didn’t suit him. But an offer from an old team-mate to become a high school assistant coach lit an old spark.
Lombardi had played American football during high school, and during studies at Fordham University, before later featuring for minor league teams Wilmington Clippers and Brooklyn Eagles. By 1939 – at the age of 26 – he’d left the game behind, in search of a settled job. Instead, it had found him again.
“Once that opportunity came up, he knew it was what he was meant to do,” his son, Vince Lombardi Jr, tells BBC Sport. “He loved to teach and liked coaching.”
Lombardi cut short his own honeymoon to make it back in time for training camp at St Cecilia High School. The foundations of the strict, no-nonsense approach that would later become famous were already being laid, with students recalling weeks of “merciless calisthenics” and long sessions late into the evening.
“He was no different at home to how he was anywhere else,” remembers Lombardi Jr. “For a coach he had two qualities: he was a perfectionist and had a short temper. For him being my father, those weren’t such great qualities.”
Lombardi’s knack for getting the best out of his players was obvious. Under his tutelage St Cecilia went 32 games unbeaten and he led the basketball team to the state championship, despite knowing very little about the sport.
A move to Fordham, his old university, followed in 1947, before he took a job as offensive line coach with the US military’s side at West Point two years later.
“I remember going to spring practice, standing on the sidelines at games watching him and realising he was the one in command,” says Lombardi Jr.
Lombardi’s burgeoning reputation earned him a role at the New York Giants in 1954, and then in 1959, at the age of 45, he got his big break. Head coach in the NFL with the Green Bay Packers.
Lombardi’s grandparents may have emigrated to the US from Italy, but he was a born-and-bred New Yorker. It was a bold decision to move his family 1,000 miles away to Green Bay, Wisconsin.
This was Lombardi’s chance to be in control, to lead his own team. It’s just this team were almost broke and coming off the back of the worst season in their history.
Green Bay, perched on the edge of Lake Michigan and home to a Packers side that had not registered a winning season in 12 years, would soon be dubbed ‘Titletown’ thanks to Lombardi’s remarkable success over the next decade.
The rookie boss insisted the Packers would be run on his terms and his impact was instant – Lombardi was named Coach of the Year in his first season, for turning the league’s worst side into one that posted a winning record.
“He brought a degree of excellence to the game,” Jerry Kramer, an offensive lineman pivotal to Lombardi’s side, told an NFL documentary.
“He was a wonderful teacher. He believed teaching was the greatest profession. He said: ‘It’s not coaching, it’s teaching’.”
Lombardi famously commented that by chasing perfection “we can catch excellence”. In return, the disciplinarian coach demanded complete dedication from his players.
Defensive tackle Henry Jordan quipped: “Lombardi treat us all the same – like dogs.” But he knew which buttons to press to get the best out of each player.
Kramer recalled a story about how he missed a block and Lombardi came running across the field, stopped 10 inches from his face and screamed: “Mister! The concentration period of a college student is five minutes, for high school it’s three minutes, kindergarten it’s 30 seconds, and you don’t have that? So where’s that put you?”
Later that day Lombardi, showing the empathy that offset his strict nature, found Kramer in the locker room, ruffled his hair and told him he would be the best guard in football one day.
“From that point on, if he believed in me, I could believe in me,” added Kramer, who was later inducted into the Pro Football Hall of Fame.
In Lombardi’s second season, in 1960, the Packers reached the Championship Game only to fall to an agonising defeat by the Philadelphia Eagles. The boss pledged he would never lose another championship match. And he didn’t.
The man dubbed ‘The Pope’, because he would attend mass every day, led Green Bay to their first title in 17 years in 1961 and another the following season, beating his former employers the New York Giants on both occasions.
During that success Lombardi would be pictured smoking on the touchline, something he deemed a personal weakness. Things changed after he received a letter from a concerned mother in 1963, telling him it set a bad example.
“When he got the letter he quit, just took his pack of cigarettes, crushed them up and threw them in the garbage,” says Lombardi Jr.
The assistant coaches at Green Bay, expecting they would take the brunt of their boss going cold turkey, feared him ditching his habit.
“My mother was a prolific smoker, she would light one cigarette as the other goes out,” says Lombardi Jr, recognising how difficult that made it for his father to stop.
“She smoked constantly around him so we said he had to quit every day. He was a chain smoker, so to just roll your pack up and throw it away took a lot of discipline.”
Lombardi also had to suffer seeing the NFL title celebrated elsewhere for the next two seasons. But he and the Packers responded in 1965 by defeating defending champions the Cleveland Browns, and the following year they beat the Kansas City Chiefs to claim the first ever Super Bowl.
Green Bay then made it an unprecedented three titles in a row when they saw off the Oakland Raiders in 1967. It would prove to be Lombardi’s fifth and final NFL crown, as he stepped back to take on general manager duties before leaving for the Washington Redskins in 1969.
But for many, the trophies and titles only tell part of the story. Lombardi was about more than winning.
And so to the other great legacy of Vince Lombardi, whose sporting success came at a time when Jim Crow Laws enforcing racial segregation existed in the southern United States, meaning black players could not stay in the same hotels or drink in the same bars as their white team-mates.
In Green Bay, private housing remained unavailable to a majority of black players, so when Lombardi signed defensive back Emlen Tunnell, who would become the first black player inducted into the Pro Football Hall of Fame, he put him up at the plush Hotel Northland.
That didn’t mean the experienced Tunnell escaped Lombardi’s brash and intense manner. He once told a reporter Lombardi was “a real brass, real arrogant”, before adding: “But nobody else can cuss Lombardi out to me. In my heart, I know what he is.”
Lombardi said he saw athletes as “neither black nor white but Packer green” and demanded everyone be treated equally, refusing to allow any kind of prejudice. He told players if he ever heard discriminatory language they would be “through”.
“That goes back to being Italian in New York in the 1920s and ’30s,” says Lombardi Jr, whose father felt he had been overlooked for jobs earlier in his career because of his Italian heritage, and once got into a fight at university after someone mocked his dark complexion.
“Having experienced something like that, his antenna was up. I don’t think it was all that intentional on his part, as much as if you are a good football player and you can contribute to the team that’s all that matters.”
The head coach increased the number of black players on the Packers roster from just one when he arrived in 1959 to almost a third of the 40-plus squad when he left nearly 10 years later, and as his status grew in Green Bay he began to assert change.
Lombardi told restaurant and bar owners that any place not accepting black players was off limits to the whole Packers squad. He demanded all his players have suitable accommodation and informed teams in the south they would not stay anywhere asking for players to be segregated.
“He slowly integrated us into the city,” cornerback Herb Adderley told the Milwaukee Wisconsin Journal Sentinel in 2012. “He said: ‘If the black players are going to help this team win, the city needs to understand these players need good places to live.'”
In his book Closing the Gap, former Packers defensive end Willie Davis wrote: “Nobody had more impact in creating diversity in the NFL than coach Lombardi.
“Right from the start he treated us as equals, just players competing for a spot on the team. He chose not to see colour in an era where most chose to look the other way.”
Lombardi’s quest for equality stretched further than race. His brother Harold was homosexual and he wanted to create an environment of acceptance within the locker room.
During his one season with the Washington Redskins, Lombardi coached running backs Ray McDonald, who was arrested a year earlier for having sex with another man in public, and Dave Kopay, who would later become the first former NFL player to announce he was gay.
“Vince Lombardi had so much humanity. I was just lucky to be around him,” Kopay told ESPN in 2013. “Back then gay people were almost thought of as deviant. It really was terrible at the time.”
In his biography of Lombardi, When Pride Still Mattered, author David Maraniss says the boss told staff working with McDonald that if he heard any “reference to his manhood, you’ll be out of here before your ass hits the ground”.
The image of a short-tempered, confrontational boss juxtaposed the caring, nurturing mentor beneath and made Lombardi easy to misread. Maraniss says President Richard Nixon once considered him as a potential running mate, only for the Republican to find out Lombardi was a Democrat with close ties to the Kennedy family and someone keen on gun control.
Lombardi’s progressive attitudes came in a period when the US was at war in Vietnam and facing violent protests at home. Sadly, his own life would be cut short.
His death, when it came in 1970, was sudden. At the age of 57 he was diagnosed with an aggressive form of colon cancer, and he died 10 weeks later.
According to the Green Bay Press Gazette, President Nixon told a White House dinner party “in a time when the moral fabric of the country seems to be coming apart” Lombardi was “a man who insisted on discipline and strength”.
In recognition of his achievements, Lombardi was inducted into the NFL Hall of Fame and the Super Bowl prize was renamed in his honour.
“It seems so accepted,” says Lombardi Jr.
“But you feel good about how his name is associated with the trophy. With all the positive things associated with what he did.”
Women are not strangers to strip clubs in the US. A cursory online search for “bachelorette parties” returns numerous pre-wedding packages, customised for women, in which an evening at a strip club is the headline event. Nick Triantis, the owner of the Camelot strip club in Washington DC, told the BBC women had been coming to his club since it opened in 1980.
“I don’t even understand what the angle is there,” Triantis said, adding that women at strip clubs was “nothing new”.
So why did the Dua Lipa video provoke a reaction? Catlyn Ladd, an author and women’s studies professor in Colorado, and a former stripper herself, told the BBC the industry was double edged.
“Sex work can be incredibly exploitative and it can also be empowering,” she said. “Whether it’s exploitation depends on the exact environment and the exact personalities of those involved.”
Ladd worked as a stripper for more than five years beginning in the late 90s, using the income to help support herself as she earned her master’s degree at the University of Colorado in Boulder.
She said she experienced cruelty and condescension, but she also met her husband of over 20 years while dancing. She has returned to strip clubs occasionally as a patron, since she stopped dancing, she said, often as a “safety blanket” for other friends.
As for the dancers in the Dua Lipa video, she said she thought they were “probably having a really good night”. “And good for them,” she added.
Discomfort at seeing women as customers at strip clubs was legitimate, said Bernadette Barton, a gender studies professor and author of two books examining the experience of exotic dancers, because of the structural imbalance working against women in that environment.
“Strip clubs are patriarchal organisations”, she said. “The men are dressed and the women are naked.”
So is it feminist for women to go to a strip club? “Not particularly,” Barton said, “but it’s not up to me to say.” And there was a disparity in the reaction to the Dua Lipa, video, too, she said: the male celebrities who were with the pop star dodged criticism altogether.
“I’d rather be critical of the culture of the strip club,” Barton said.
Barton wrote two books on the world of stripping – the first in 2006 and the second in 2017. She said the biggest change she observed between the two was a rise in female customers.
She said some managers reported during the research for her second book that women accounted for up to 45% of their customers – a figure she said was far higher than any she’d heard when interviewing people in the industry for her first book.
And as for the dancers, female customers were often a welcome change, said Antonia Crane, an activist, professor and dancer who has logged more than 10,000 hours as a stripper over a 25-year career.
“We love women coming into strip clubs, it’s fun,” Crane said. “Stripping is women’s labour. The only thing that’s terrible about stripping and the sex industry in general are the unfair labour practices”, she said – citing poor wages, exploitation, and sexual assault.
Supporting that labour was “so important”, Crane said. And, she added, not hard to do.
“Rule number one is pay her,” she said. “Have fun and be nice.”
They’ve won seven Grammy Awards, sold millions of records, and have made more than 50 albums – yet many Americans may not have heard of Los Tigres del Norte.
But this all may be about to change as Los Tigres are due to kick off Spanish-language coverage of the Super Bowl.
The band is known for their norteño sound – a genre of Mexican music influenced by polka and waltz.
They are just one of the Latin acts due to perform at the sporting event, along with Jennifer Lopez and Shakira.
The NFL said there are 30.2 million Hispanic fans in the United States, an increase of two million since 2017.
“The league’s Hispanic fanbase has continued to grow rapidly,” said an NFL spokesperson, “and our outreach to the Hispanic community is an important year-round initiative”.
“We also have a robust, season-long content plan to engage our US Hispanic fanbase including broadcast partnerships with Fox Deportes, ESPN Deportes and Entravision, as well as dedicated social media channels providing customized NFL content in Spanish.”
This is the first time in the 54-year history of the Super Bowl that two Latinas will headline the show in Miami, Florida, which is known for its huge Hispanic community.
The decision to select these performers seems to be at contrast with the realities of what is happening on the field, with the Miami Herald reporting that only 16 of the NFL’s 1,696 players in the 2018 season were of Hispanic origin.
An NFL spokesperson said the organisation is working to build its player base from Latin backgrounds by holding events in Hispanic communities which “teach football skills, emphasise exercise and reinforce the importance of character in athletics and life”.
The decision to focus on Latin acts at the Super Bowl could therefore be almost focused around recruitment – but not just of players.
Inés Sainz is a Hispanic journalist working for one of the largest sports networks in Mexico, TV Azteca Deportes.
She said that this Super Bowl has been more inclusive of Hispanic journalists than ever before, which she sees as a way to better engage that audience.
“This is my 19th Super Bowl,” she told the BBC, “and it is the first time in the press conference that I could ask questions in Spanish. They are taking care of the Latin media very well, so they know through us they can reach many people.
“They know the audience in Mexico is getting bigger and bigger, and we are spending a lot of money on the rights. Now they have announced we are going to have two more games in Mexico, so they are betting a lot on the Mexican market and the Latins.”Skip Instagram post by inessainz01
The NFL has held a game in Mexico City’s Estadio Azteca once per year since 2016, and since 2014 the Super Bowl has been broadcast in Spanish to a United States audience on Fox Deportes.
In 2015 Forbes reported that the NFL spent $243m (£186m) to advertise on Hispanic media, which was a 60% increase on the budget five years earlier.
Ms Sainz said she believes the NFL is making a concerted effort to invest in the Hispanic audience.
“This Super Bowl is going to be very Latin,” she said. “The most Latin yet. The NFL is making a huge bet not only by hosting it in Miami, but getting Jennifer Lopez and Shakira in the half-time show.
“It is like the NFL saying they are including everybody and doing whatever they can do to involve Latins.”
With this much effort being spent on outreach, Los Tigres del Norte are yet another way for the NFL to reach a wider audience.
And the band’s involvement could be said to also be evidence of the growing presence of Latin voices appearing in front of a mainstream American television audience altogether.
On television, popular programmes star Latin actors, with Brooklyn Nine-Nine starring Stephanie Beatriz and Melissa Fumero in key roles, and hugely popular satirical telenovella Jane the Virgin featuring a largely bilingual cast.
This popularity is exemplified by Modern Family’s Sofia Vergara, who was reported to be the best-paid TV actress every year from 2012 to 2019.
The decision by the NFL to focus on Latin performers could be said to be the organisation simply playing catch-up to a cultural shift that has already happened elsewhere on television screens in the US.